Shop Window.
For a regional or niche law firm getting your website or “shop window” right is going to be crucial to help you pull in new business during the next 6 months or so.
There are a number of key elements to consider:
- The user journey. How easy is it for a potential client to learn that you can support them as they need? How easy is it for them to discover the best way to get in touch?
- Content. What kind of content should be on there, what format and how often does it need to be refreshed, added to and kept up to date?
- SEO. How easily is your company found when someone searches on Google? How do you improve this ranking and how much time and effort will it take?
- Brand. Is it clear who you are, what you stand for and is it in keeping with any other methods you use to get your company name out there?
There are these and so many other elements to be considering, that it is an area worth investing in? This does not necessarily mean you need to use an external agency though. You have choices that can be made to work with your budget without sacrificing your need for a quality resource.
Contact Hatch recruitment to discuss some of the available solutions if you need support in this or any other area of marketing or BD.