Push and pull.

Why would I want to work for you?

In a tight candidate market, such as business development in the professional services market, if you want to recruit the strongest candidates available then you need to be thinking about what might make them want to join you.

There is usually a push or a pull factor when someone is leaving a job. Push factors are reasons why someone wants to leave their current job. Pull factors are why they would want to accept your job opportunity. If you are not considering and emphasising those pull factors then you will find recruiting so much harder.

What does your role offer around career development, accountability, progression, benefits, salary, flexibility etc. Ask yourself what would make you want to leave your current role (which you may be very happy in) and take another job?

If you can consider these questions before you go to market then it is far easier to position your opportunity as one that is desirable for an individual to consider.

If you want to discuss recruiting business development professionals within the professional services sector then contact Patrick McLean directly for a confidential conversation.

Push and pull

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